Back in 2006, our founder Abe Shehadeh was just another snowboarder on Mount Bachelor—cold, soaked, and wondering why his face mask couldn’t keep up with his jacket. That moment, frozen in time (and temperature), sparked an idea: make gear that works better. That idea became BlackStrap.
Back in 2006, our founder Abe Shehadeh was just another snowboarder on Mount Bachelor—cold, soaked, and wondering why his face mask couldn’t keep up with his jacket. That moment, frozen in time (and temperature), sparked an idea: make gear that works better. That idea became BlackStrap.
